“Winter is coming” as they say on Game of Thrones. Okay, yes, we know it’s actually spring, but as HBO’s hit drama finally kicks off its long-awaited 6th series, the UK has also seen a 30% uplift in sales of the show’s favourite drink – mead.
Firstly, what is it?
Mead is a delicious beverage made by fermenting honey and water with a range of different spices to create a wonderful flavour-rich drink.
How has Game of Thrones increased the popularity of mead?
In a word: awareness. As the show and books inspire people with their bustling banquet halls, the mead industry has seen an increase in sales of around 30% since the show’s inception in 2011, introducing the honey-based beverage to a completely new market. It also helps that mead is absolutely delicious.
Isn’t it just for stuffy old men?
Not at all! Our award-winning range of meads is proving just as popular with beardy hipsters as fantasy enthusiasts. A huge range of elegant flavours means Lyme Bay mead is suitable for anyone from a Greyjoy to a Lannister.
Will I like it?
Yes. With an array of flavours, Lyme Bay’s award-winning meads are fermented and blended with honey, creating a range of flavours suitable for any occasion. But don’t just take our word for it – drop in to our Winery shop and try some for yourself.
Where can I get myself some Mead?
Lucky for you, all you need to do is pop into the shop or visit us at lymebaywinery.co.uk